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Report- ATK

Audience and readership

Who your audience is will have an influence on the content of the report.

As an example, you are asked to write a report investigating the use of social media in the museum sector?

Consider how the content and slant of the 
report might change:

  •  if the report was written for Twitter
  •  if the report was written for The British Museum
  •  if the report was written for an assignment

By thinking about your audience (or who will read it) the purpose should become clear.

  • Look carefully at the project brief and identify the key themes that you want to cover, keeping in mind your audience.
  • Identify what the purpose of the report is and the question that you are trying to answer.
  • Once you have considered your audience and the purpose of the report you can start to develop the structure and content of the report.

It may also require use of definitions, and the explanation of professional terminology or jargon. In particular, when abbreviated short forms or initials are used, the full form should be given first along with the abbreviation in brackets to inform the reader. Subsequently, the abbreviation alone may be used.

Sensitive information

Certain assignments may require the use of actual case studies to inform the discussion in a report. The real names of people should not be used in this case and it should be explained in the assignment that the names of people involved have been changed. Research studies also adhere to these rules on confidentiality. If in doubt, consult your subject tutor for guidance regarding the specifics of the assignment you are working on.