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Marketing Management Reading Lists: Designing a Research Project

Welcome

Welcome to your Designing a Research Project reading list. Here you will find the resources to support you throughout this module.

Essential Reading

There are no essential readings for this module.

Subject Guide

This page provides information specific to your module.  For more information and resources for
Business / Management, have a look at your Subject Guide
.

IBIS World

IBISWorld are the global leading provider of industry & market sector research and analysis. With instant access to 450 regularly updated UK industry reports, students have instant data they can refer to on any area of the UK market. IBISWorld reports incorporate SWOT and PESTLE analysis as well as Porter’s 5 forces so it’s a fantastic reference points for assignments and dissertations.

Tutorial Videos

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