Social Marketing in the 21st Century by "The goal of this cutting-edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges"--Jacket.
Social Marketing and Public Health by Social marketing is the application of commercial marketing tools and principles to the design, implementation and evaluation of health and social behaviour change programmes. It focuses on target groups within the population, tailoring campaigns and awareness, with the aim of achieving specific behavioural goals relevant to the public good. It is increasingly recognised as a valuable tool within public health, where it can improve health and reduce health inequalities. It isparticularly important for influencing voluntary lifestyle behaviours such as smoking, drug use, drinking and diet. Social marketing and public health: theory and practice gives an international focus on social marketing. It covers both theory and practice, frames social marketing within its political and policy context, and takes an ecological view of health improvement. The book includes case examples to allow the reader to understand some of the benefits and challenges of this approach, and provides a step by step guide to developing, implementing and evaluating social marketing. It will appealto a broad academic and practitioner readership, from both a medical and business background, including those working in public health, health promotion, public sector management, nursing, medicine, allied health, communications, and marketing.
Social Marketing by "Social marketing takes thinking used in commercial marketing to influence consumer behaviour and applies it to health and social behaviour - and in the process provides innovative solutions to many of the world's most pressing problems - from HIV/AIDS to global warming."--Cover.
Hands-On Social Marketing by Using examples from a wide range of health issues, this book demystifies the process of developing and implementing a social marketing campaign.
Social Marketing by A systematic guide for the planning and implementation of programs designed to bring about social change
Introduction to Health Psychology. 4th edn. by This fourth edition retains the highly praised approach of previous editions, with each chapter providing an overview of the theory and research before moving on to explore applications and intervention practice. The primary goals of health psychologists are to describe, predict and then to intervene and this book continues to reflect that process.
Health Psychology by Thoroughly revised to reflect recent research, theory and practice in health psychology, this textbook includes new coverage of topical issues such as behaviour change strategies, health inequalities, exercise dependence, caffeine use and men's health.