Data Analysis for the Social Sciences by
′This book fosters in-depth understanding of the logic underpinning the most common statistical tests within the behavioural sciences. By emphasising the shared ground between these tests, the author provides crucial scaffolding for students as they embark upon their research journey.′ --Ruth Horry, Psychology, Swansea University ′This unique text presents the conceptual underpinnings of statistics as well as the computation and application of statistics to real-life situations--a combination rarely covered in one book. A must-have for students learning statistical techniques and a go-to handbook for experienced researchers.′ --Barbra Teater, Social Work, College of Staten Island, City University of New York Accessible, engaging, and informative, this book will help any social science student approach statistics with confidence. With a well-paced and well-judged integrated approach rather than a simple linear trajectory, this book progresses at a realistic speed that matches the pace at which statistics novices actually learn. Packed with global, interdisciplinary examples that ground statistical theory and concepts in real-world situations, it shows students not only how to apply newfound knowledge using IBM SPSS Statistics, but also why they would want to. Spanning statistics basics like variables, constants, and sampling through to t-tests, multiple regression and factor analysis, it builds statistical literacy while also covering key research principles like research questions, error types and results reliability. It shows you how to: Describe data with graphs, tables, and numbers Calculate probability and value distributions Test a priori and post hoc hypotheses Conduct Chi-squared tests and observational studies Structure ANOVA, ANCOVA, and factorial designs Supported by lots of visuals and a website with interactive demonstrations, author video, and practice datasets, this book is the student-focused companion to support students through their statistics journeys.
Ethical Decision Making in Business by 
Decision Making by
This text provides an integrated approach to decision-making as a subject, with particular emphasis on how decisions are made. It also reviews the techniques that help managers arrive at their decisions. Students are guided through the various perspectives, processes and techniques relevant to management decision-making, enabling them to evaluate and choose the preferred option from a set of behavioural and technical decision-making tools.
Ethical Data and Information Management by
Information and how we manage, process and govern it is becoming increasingly important as organizations ride the wave of the big data revolution. Ethical Data and Information Management offers a practical guide for people in organizations who are tasked with implementing information management projects. It sets out, in a clear and structured way, the fundamentals of ethics, and provides practical and pragmatic methods for organizations to embed ethical principles and practices into their management and governance of information. Written by global experts in the field, Ethical Data and Information Management is an important book addressing a topic high on the information management agenda. Key coverage includes how to build ethical checks and balances into data governance decision making; using quality management methods to assess and evaluate the ethical nature of processing during design; change methods to communicate ethical values; how to avoid common problems that affect ethical action; and how to make the business case for ethical behaviours.
Data Science for Business by
Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You'll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company's data science projects. You'll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization--and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you're to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates
Making Hard Decisions by
This best-selling and up-to-date survey of decision analysis concepts and techniques is accessible to students with limited mathematical backgrounds. It is designed for advanced undergraduate and MBA-level courses in decision analysis and also for business courses in introductory quantitative methods. (Prerequisites: college algebra; introductory statistics.)
Practical Data Analysis by
A practical guide to obtaining, transforming, exploring, and analyzing data using Python, MongoDB, and Apache SparkAbout This Book* Learn to use various data analysis tools and algorithms to classify, cluster, visualize, simulate, and forecast your data* Apply Machine Learning algorithms to different kinds of data such as social networks, time series, and images* A hands-on guide to understanding the nature of data and how to turn it into insightWho This Book Is ForThis book is for developers who want to implement data analysis and data-driven algorithms in a practical way. It is also suitable for those without a background in data analysis or data processing. Basic knowledge of Python programming, statistics, and linear algebra is assumed.What You Will Learn* Acquire, format, and visualize your data* Build an image-similarity search engine* Generate meaningful visualizations anyone can understand* Get started with analyzing social network graphs* Find out how to implement sentiment text analysis* Install data analysis tools such as Pandas, MongoDB, and Apache Spark* Get to grips with Apache Spark* Implement machine learning algorithms such as classification or forecastingIn DetailBeyond buzzwords like Big Data or Data Science, there are a great opportunities to innovate in many businesses using data analysis to get data-driven products. Data analysis involves asking many questions about data in order to discover insights and generate value for a product or a service.This book explains the basic data algorithms without the theoretical jargon, and you'll get hands-on turning data into insights using machine learning techniques. We will perform data-driven innovation processing for several types of data such as text, Images, social network graphs, documents, and time series, showing you how to implement large data processing with MongoDB and Apache Spark.Style and approachThis is a hands-on guide to data analysis and data processing. The concrete examples are explained with simple code and accessible data.
Big Data by
Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably. But what will set you apart from the rest is actually knowing how to USE big data to get solid, real-world business results - and putting that in place to improve performance. Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform. Discusses how companies need to clearly define what it is they need to know Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them Includes many high-profile case studies from the author's work with some of the world's best known brands
Business Analytics for Managers by
The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data--Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.
The Tiger That Isn't by
A painless introduction to the maths of the real world by the team who created and present the hugely popular BBC Radio 4 series More or Less.