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Marketing Management Reading Lists: IMDBMT110 Business Economics


Welcome to your Business Economics reading list. Here you will find the resources to support you throughout this module.

Essential Reading

Module journals

It is suggested that students should regularly read quality newspapers (Financial Times,
Guardian, Independent, Times, Telegraph
) and good quality business-related magazines such
as: Forbes, The Economist; Harvard Business Review

Example searches

Recommended Reading

IBIS World

IBISWorld are the global leading provider of industry & market sector research and analysis. With instant access to 450 regularly updated UK industry reports, students have instant data they can refer to on any area of the UK market. IBISWorld reports incorporate SWOT and PESTLE analysis as well as Porter’s 5 forces so it’s a fantastic reference points for assignments and dissertations.

Tutorial Videos