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Marketing Management Reading Lists: Books and e-books

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Books and ebooks

The shelf mark (or classmark) will tell you where to find an item on the library shelves. Look out for the shelf mark on the library record.

312                  Social Trends
314.4               Annual Abstract of Statistics

650                  Business studies
650.072           Research methods for business

658                  Management
658.15             Financial management

658.3               Human resource management

658.4012         Strategic management

658.4033         Quantitative methods

658.404           Project management

658.406           Managing change

658.4092         International business

658.5               Operations management

658.8               Marketing

659.1               Advertising

Marketing & PR titles


All images included in this guide are available from Flickr through Creative Commons licensing CC-BY-2.0