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Marketing Management BA: IMDBMT322 Managing Brands

Welcome

Welcome to your Managing Brands reading list. Here you will find resources selected by your course team to support you throughout this module.

Essential Reading

Brand Management by Beverland, M.
Call Number: 658.827 BEV + eBook
ISBN: 9781529720136
Publication Date: 2021

Module Journals

Consult your subject guide for recommended journals.

Module Websites

Consult your subject guide for recommended websites.

Recommended Reading

Further Reading