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Marketing Management BA
Subject Guide
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Marketing Management BA: Subject Guide
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Reading and Resource List
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IMDBMT124 Accounting for Business
IMDBMT123 Business Economics
IMDBMT122 Delivering Successful Projects
IMDBMT121 Introduction to Marketing
IMDBMT120 Management and Managing: An introduction
IMDBMT125 Understanding the Entrepreneurial Spirit
IMDBMT125 Business Ethics
IMDEMT236 Business Event Management
IMDBMT225 Designing and Running a Research Project
IMDMKT203 Design Skills for Marketers
IMDBMT227 Consumer Behaviour and Relationship Management
IMDBMT398 Extended Project
IMDMKT301 Digital Marketing
IMDMMT301 Industry Based Engagement Project
IMDBMT322 Managing Brands
IMDMMT302 Marketing Communications
IMDBMT322 The Enterprising Graduate
Subject Guide
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