Welcome to your Designing and Running a Research Project reading list. Here you will find resources selected by your course team to support you throughout this module.
Research Methods for Business Students by Saunders, M.; Lewis, P.; Thornhill, A.Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' 'When and what do I need to write? . . . then, open this book to discover: Regular checklists and 'Progressing your research project' sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students' and academics' research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don't forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Call Number: 658.072 SAU + eBook
Publication Date: 2016
Research Methods for Arts and Event Management by Veal, A.J.; Burton, C.Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry. It provides students and practising managers with: Essential skills to design qualitative and quantitative research studies Guidance in designing, managing, and monitoring research work The theory behind, and application of, identifying and implementing appropriate research methodologies Exercises to consolidate learning and help students to put the theory into practice.
Call Number: 394.2 VEA + eBook
Publication Date: 2014
Essentials of Business Research by Wilson, J.Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: ′You′re the Supervisor′ sections - helps students to meet learning objectives ′Common questions and answers′ - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here
Call Number: 658.0072 WIL
Publication Date: 2014
Consult your subject guide for recommended journals.
Netnography by Kozinets, R.V.Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Call Number: 305.80072 KOZ
Publication Date: 2015
Qualitative Secondary Research by Largan, C.; Morris, T.M.Using secondary data offers unique opportunities and challenges. This practical book will guide you through finding, managing and analysing qualitative secondary data in an error-free way. Perfect for those doing dissertations and research projects, it provides an accessible introduction to the theory of secondary research and sets out the advantages and limitations of using this kind of research. Drawing on years of teaching and research experience, the authors · Offer step-by-step advice on how to use qualitative secondary data· Walk you through each stage of the research process· Provide practical, ethical tools to help you with your project· Show you how to avoid the potential pitfalls of using secondary data. Clear and easy to understand, this book is a ready-made toolkit for successfully using qualitative secondary data. From beginner level and beyond, this no-nonsense guide takes the confusion and worry out of doing a secondary research project.
Call Number: 001.42 LAR
Publication Date: 2019
Doing Qualitative Research by Silverman D.Accessible, practical, and packed with indispensable advice, this bestselling textbook is the perfect hands-on guide for any student embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows you how to go from the ideas of research to the practicalities of designing, conducting, and writing about your research yourself.
What's new in this edition:
Â· Fully interactive digital field guide including video tutorials and real data to practice with
Â· An improved structure that takes you step-by-step form start to finish
Â· An overview and practical guidance on mixed methods and working with different kinds of data The free digital field guide secures its place as the 'take this everywhere' textbook that supports students both in the classroom and in the field providing access via tablet/phone/laptop for easy access to: - A readymade bibliography of qualitative research contained in SAGE journal articles curated by the author, to enrich reading and offer top research articles to cite; - Definitions to explain key concepts and methods to deepen understanding of what is discussed in the text; - David′s quick, practical video tips and instructional guidance for when students are in the field (or preparing to go into it). David steps in as an instant supervisor to give encouragement and avoid common pitfalls; - A treasure chest of online resources and weblinks chosen by David offering expert guidance on how to do research and do it better. These include research websites and resources as well as insider guides from trusted experts, links to organizations/software, online text/articles; - Datasets provide students with research data on which to practice organizing, analysing, and drawing conclusions;
-′Cheat sheets′ and reflective trackers students can use to monitor their progress and plan and manage projects.
*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526441614). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).