Marketing 4.0 by Kotler, P.; Kartajaya, H.; Setiawan, I.Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Call Number: eBook
Publication Date: 2016
Cite Them Right, 12th ed by Pears, R.; Shields, G.Cite them right is renowned as the most comprehensive yet easy-to-use guide to referencing text available to students and authors. Academics and teachers rely on the advice in Cite them right to guide their students in the skills of identifying and referencing information sources and avoiding plagiarism. Comprehensive and accessible, it provides readers with detailed examples of print and electronic sources, business, government, technical and legal publications, works of art, images and much more. Packed with practical tips and example sources in both citations and reference lists, it makes referencing manageable and easy to follow for everyone. The fully revised and updated 12th edition contains: - Expanded guidance on the key principles of referencing and avoiding plagiarism, including new sections on collecting evidence to use in your work; reading, listening and taking notes; and using other people's work in your writing. - New reference examples for Tik Tok, blog posts, Zoom and Teams, recorded lectures and online seminars.
Essentials of Services Marketing, Global Edition by Wirtz, J.; Lovelock, C.H.For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
Call Number: 658.8 WIR
Publication Date: 2022
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