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Event and Marketing Management BA
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Event and Marketing Management BA: Reading and Resource List
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Reading and Resource List
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IMDBMT124 Accounting for Business
IMDBMT122 Delivering Successful Projects
IMDEMT123 Introduction to Event Management
IMDBMT121 Introduction to Marketing
IMDEMT124 Tourism and Event Tourism
IMDBMT125 Understanding the Entrepreneurial Spirit
IMDEMT236 Business Event Management
IMDBMT227 Consumer Behaviour and Relationship Management
IMDBMT225 Designing and Running a Research Project
IMDMKT203 Design Principles for Marketers
IMDEMT219 / IMDEMT242 Festival and Special Event Management
IMDEMT231 / IMDEMT241 Professional Development, and Career Planning, in Practice
IMDEMT320 Critical and Cultural Concepts in the Event Industry
IMDMKT301 / IMDMMT303 Digital Marketing
IMDBMT325 The Enterprising Graduate
IMDBMT398 Extended Project
IMDMMT301 Industry Based Engagement Project
IMDBMT322 Managing Brands
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IMDBMT124 Accounting for Business
IMDBMT122 Delivering Successful Projects
IMDEMT123 Introduction to Event Management
IMDBMT121 Introduction to Marketing
IMDEMT124 Tourism and Event Management
IMDBMT125 Understanding the Entrepreneurial Spirit
IMDEMT236 Business and Event Management
IMDBMT227 Consumer Behaviour and Relationship Management
IMDBMT225 Designing and Running a Research Project
IMDMKT203 Design Principles for Marketers
IMDEMT219 / IMDEMT242 Festival and Special Event Management
IMDEMT231 / IMDEMT241 Professional Development, Career Planning in Practice
IMDEMT320 Critical and Cultural Concepts and Trends in the Event Industry
IMDMKT301 / IMDMMT303 Digital Marketing
IMDBMT398 Extended Project
IMDMMT301 Industry Based Engagement Project
IMDBMT322 Managing Brands
IMDBMT325 The Enterprising Graduate
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