Welcome to your Applied Ideas in Graphic Design reading list. Here you will find resources selected by your course team to support you throughout this module.
Picture This: How Pictures Work (Art Books, Graphic Design Books, How to Books, Visual Arts Books, Design Theory Books) by Bang, M.Molly Bang's brilliant, insightful, and accessible treatise is now revised and expanded for its 25th anniversary. Bang's powerful ideas remain unparalleled in their simplicity and genius: Explore the intricate and thought-provoking ideas that Bang brings toPicture This including thoughts about how the visual composition of images works to engage the emotions, and how the elements of an artwork can give it the power to tell a story.Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold? She asks the right questions to get your wheels turning while the illustrations and thoughtful designs bring the words to life. Explores the mix of geometrical abstraction and emotional expressions, plus how a few clear principles can be used to build powerful visual statements. Encourages you to answer the question, "How does the structure of a picture--or any visual art form--affect our emotional response?" Includes powerful imagery and beautiful illustrations to help readers feel connected to the text. First published in 1991,Picture This has changed the way artists, illustrators, reviewers, critics, and readers look at and understand art. Molly Bang has authored and illustrated more than three dozen books and has won three Caldecott Honors, a Kate Greenaway Honor, and a Charlotte Zolotow Award, among other accolades, in her long career as a writer and artist. Picture This makes an imaginative and inspiring gift for any artist or loved one who is interested in design.
Call Number: 741.674 BAN
ISBN: 9781452151991
Publication Date: 2016
Visible Signs by Crow, D.Basic semiotic theories are taught in most art schools as part of a contextual studies program, but many students find it difficult to understand how these ideas might impact on their own practice. Visible Signs tackles this problem by introducing key theories and concepts, such as signs and signifiers, and language and speech, within the framework of visual communication. Each chapter provides an overview of a particular facet of semiotic theory, with inspiring examples from graphic design, typography, illustration, advertising and art to illustrate the ideas discussed in the text. Creative exercises at the end of the book will help exemplify these ideas through practical application. The third edition of Visible Signs features new material from international designers and new creative exercises to accompany each chapter. This new edition also features a new design and layout.
Call Number: eBook + 741.6014 CRO
ISBN: 9781474232425
Publication Date: 2015
Graphic Storytelling and Visual Narrative by Eisner, W.Two classic drawing textbooks from an American comics pioneer, revised and enhanced for a new generation. Based on Will Eisner's legendary course at New York's School of Visual Arts, these guides have inspired generations of artists, students, teachers, and fans. In Comics and Sequential Art, Eisner reveals the basic building blocks and principles of comics, including imagery, the frame, and the application of time, space, and visual forms. Graphic Storytelling and Visual Narrative teaches how to control a story effectively using a broad array of techniques. With examples from Eisner's own catalog and such masters as H. Foster, R. Crumb, Art Spiegelman, Milton Caniff, Al Capp, and George Herriman, these books distill the art of graphic storytelling into principles that every comic artist, writer, and filmmaker should know.
Problem Solved by Johnson, M.A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.
Understanding Comics by McCloud, S.The bestselling international classic on storytelling and visual communication "You must read this book." -- Neil Gaiman Praised throughout the cartoon industry by such luminaries as Art Spiegelman, Matt Groening, and Will Eisner, Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.
Call Number: 741.5 MCC
ISBN: 9780060976255
Publication Date: 1994
Design As Art by Munari, B.Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze.
Call Number: 745.401 MUN
ISBN: 9780141035819
Publication Date: 2008
A Designer's Art by Rand, P.If Paul Rand was the most influential American graphic designer of the twentieth century, then Paul Rand: A Designer's Art is the most important on his work. A comprehensive collection of his most important and best-known designs, A Designer's Art gives unique insight into Rand's design process and theory. This new edition of Rand's classic monograph, long unavailable, meticulously re-creates the graphic quality of the original. It includes more than two hundred illustrations and twenty-seven essays, and a new afterword by Steven Heller. This book is required reading for anybody interested in modern design.
Call Number: 741.6092 RAN
ISBN: 9781616894863
Publication Date: 2016
Children's Picturebooks by Salisbury, M.; Styles, M.Children's picturebooks are the very first books we encounter, and they form an important, constantly evolving, and dynamic sector of the publishing world. But what does it take to create a successful picture book for children? In this publication, Martin Salisbury and Morag Styles introduce us to the world of children's picturebooks, providing a solid background to the industry while exploring the key concepts and practices that have gone into the creation of successful picturebooks.
Call Number: 741.642 SAL
ISBN: 9781856697385
Publication Date: 2012
Editing by Design by White, J.V.; White, A.W.An Industry Classic, Revised for the Modern Age This classic guide to winning readers for designers, art directors, and editors, has been completely updated to be applicable to both online and print publication design. Because it has truths about effective visual communication that transcend ever-changing technology, this book has been in continuous publication since 1974. Revised with the careful attention of widely respected author and professor of graphic design Alex W. White, Editing by Design, Fourth Edition, describes how both word people and design people have the same task: to reveal the true core of each message as plainly and compellingly as possible. It is a book vital to creators of today's online and print media. Readers will find ways to marry content and form, helping story and design to reinforce each other, and create pages that are irresistible. Brimming with three hundred illustrations, chapters cover a wealth of design and editing matters, including: How to think about "editing" and "design" as a word person and a design person Teamwork and collaboration for story clarity Originality and inducement for the reader Columns and grids for organization and consistency Covers and content listings as tools for deeper reader involvement How to use type hierarchy to catch and lure readers Representational and non-representational imagery Using color as a branding device Readers will learn how editor-designer collaboration can achieve maximum creative impact through the effective use of words, images, and space. Full of practical examples, this book is equally for designers looking for a deeper understanding of how to design better and for writers and editors wanting to communicate more vividly with the utmost impact, as well as for editorial directors and publishers seeking a competitive advantage.
Call Number: eBook
ISBN: 9781621537618
Publication Date: 2020
Text and Image by Wigan, M.Basics Illustration 03: Text and Image explores the basic function of illustration: the interpretation of words into pictures and the interplay of text and image as two forms of visual representation. The basic principles of graphic communication are introduced through case studies and examples in which the relationships between illustration and text are analysed and explored. The book features a wide range of work demonstrating diverse visual languages, ideas, techniques and skills. It also examines the production of artefacts, for example, artists' books, graphic novels, posters and handmade typography, stencils, graffiti, and fonts designed by illustrators