Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Welcome to your Ideas Generation in Graphic Design reading list. Here you will find the resources to support you throughout this module.
The Fundamentals of Graphic Design by Introducing students to the field of graphic design through inspirational examples and clear, practical advice, The Fundamentals of Graphic Design has been fully updated to reflect the changes in today's technologies and graphic design practice. With a new section expanding the coverage of digital design tools and new material on social media, apps plus more on design for the Web, the book gives students a unique overview of what graphic designers do and how they work, historical influences on the field, and coverage of design thinking and the production process.
Call Number: 741.6 AMB
Publication Date: 2019
Call Number: 741.6092 EAT
Publication Date: 2008
The Art of Looking Sideways by The Art of Looking Sidewaysis a primer in visual intelligence, an exploration of the workings of the eye, the hand, the brain and the imagination. It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, colour and imagery. This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, colour, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value. The Art of Looking Sidewaysis the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.
Call Number: 741.60922 FLE
Publication Date: 2001
Charm, Belligerence and Perversity by Charm, Belligerence & Perversity.: The Incomplete Works of GBH. showcases the ground-breaking work of the multi award-winning creative agency GBH. The story of this London-based team is one of diverse yet complementary personalities, approaches and skills. The small but highly-successful partnership have worked with some of the world’s leading companies, including Virgin Galactic, Eurostar and Puma, in addition to collaborating with other highly regarded design professionals such as Philippe Starck. The book thoughtfully and provocatively takes the reader through GBH’s entire body of work to date, with chapters such as "Fear of failure”, "In search of joy” and "Beware of flattery”. Epitomised by the book’s title, the founders of GBH provide an incredible degree of insight into the field of design. Along with texts by GBH’s founders the book features contributions from design world super stars such Antonio Bertone and Silas Amos (Hewlett Packard) among others. Published in partnership with GBH.
Call Number: 741.60942 GRE
Publication Date: 2017
The Graphic Design Idea Book by This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
Call Number: 741.6 HEL
Publication Date: 2016
A Smile in the Mind - Revised and Expanded Edition (print copy) by Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mindrapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today's practitioners alongside classic examples, A Smile in the Mindbrings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mindis an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.
Call Number: 741.6
Publication Date: 2016-02-15