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Business Management (ECC): Marketing fundamentals (BMT113)

Essential Reading

Marketing for hospitality and tourism by Kotler, Bowen and Makens
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ISBN: 9781292156156
Publication Date: 2016
Services Marketing by Christopher H. Lovelock; Jochen Wirtz
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ISBN: 9781944659011
Publication Date: 2016
Marketing: real people, real decisions by Michael R. Solomon; Greg Marshall; Elnora Stuart; Bradley Barnes; Vincent-Wayne Mitchell
ISBN: 9781292227191
Publication Date: 2019

Module Journals

You can use the A-Z eJournals search to check for the following publications:

Marketing Business
CIM Marketing Week
The Grocer

Recommended Reading

Principles and Practice of Marketing by Jim Blythe
ISBN: 9781446274002
Essentials of marketing by Brassington
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ISBN: 9780273727644
Principles of marketing
ISBN: 9781405846349
Marketing for Tourism by J. Christopher Holloway
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ISBN: 9780273682295
Principles and practice of marketing by Jobber and Fahy
ISBN: 9780077174149
Principles of marketing by Kotler and Armstrong
ISBN: 9781292220284
The Facebook Marketing Book by Dan Zarrella; Alison Driscoll
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ISBN: 9781449388485
Publication Date: 2011-01-15