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University of Suffolk
Learning and Teaching
ECC Reading Lists
Business Management (ECC)
Strategic Marketing Planning & Management
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Business Management (ECC): Strategic Marketing Planning & Management
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Level 4 (First Year)
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Introduction to management (BMT112)
Marketing fundamentals (BMT113)
Entrepreneurship (BMT108)
Finance and data analysis (BMT101)
Managing and delivering a project (BMT115)
Level 5 (Second Year)
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Business management in professional practice (BMT201)
Intermediate Financial Accounting (BMT208)
Topics in business research (BMT216)
Managing for innovation and creativity (BMT222)
Managing people (BMT217)
Level 6 (Third Year)
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Strategic management
Human resource strategy
Leading and managing change
Strategic Marketing Planning & Management
Dissertation / Business research project
Essential Reading
Principles and Practice of Marketing
by
Jim Blythe
ISBN: 9781446274002
Module Journals
You can use the
A-Z eJournals search
to check for the following publications:
Marketing Week
The Marketer
Journal of Direct, Data and Digital Marketing
Recommended Reading
Marketing Management and Strategy
by
Peter Doyle; Philip Stern
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ISBN: 9780273693987
Publication Date: 2006-05-18
Relationship Marketing
by
John Egan
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ISBN: 9780273737780
Publication Date: 2011-03-03
Global marketing
by
Svend Hollensen
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ISBN: 9781292251806
Publication Date: 2020
Principles and practice of marketing
by
Jobber and Fahy
ISBN: 9780077174149
Strategic Marketing Management
by
Richard M. S. Wilson; Colin Gilligan; Tony Hines
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ISBN: 9781138775206
Publication Date: 2019-08-06
Further Reading
Digital Marketing
by
Dave Chaffey; Fiona Ellis-Chadwick
ISBN: 9781292077611
Foundations of marketing
by
Jobber and Fahy
ISBN: 9781526847348
Publication Date: 2019
Principles of marketing
by
Kotler and Armstrong
ISBN: 9781292220284
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Dissertation / Business research project >>