There is no single way to design a poster. Browse online for examples of effective posters to gather ideas on layout, colour schemes, and design elements.
Skeleton Plan: Start with a basic outline of your poster, mapping out where the title, sections, images, and other key elements will go.
Fill in the Details: Add your content, such as text, images, and charts, ensuring that each section is clear and concise.
Finishing Touches: Refine your design by adjusting fonts, colors, and spacing. Ensure readability and visual appeal by checking for balance and consistency across the poster.
Do | Don't |
Design a natural, intuitive layout that leads readers from one section to another. (e.g., from left to right and top to bottom) | Force readers to spend effort figuring out the order of information in your poster. |
Use borders to clearly segregate different sections and visually reinforce the divisions between different categories of information. | Allow different subsections of your poster to blend together. |
Select easy-to-read sans serif fonts (e.g., Calibri, Arial) in a relatively large font size so your text can be read from across a room | Select fonts that are hard to read because they are too fancy or too small. |
Surround your text and figures with empty space so audiences can focus on one visual element at a time. | Overcrowd your posters with text and figures. |
Stick to a limited colour palette to avoid a chaotic appearance so that your content is the main attraction. | Use colour combinations that are hard on the eyes or difficult to read. |
Deliberately align your visual elements to create a sense of harmony and symmetry. | Carelessly place visual elements on a poster. |