Welcome
Welcome to your Introduction to Marketing reading list. Here you will find resources selected by your course team to support you throughout this module.
Essential Reading
Module Websites
Recommended Reading
Principles and practice of marketing by Call Number: 658.8 JOBISBN: 9781526847232Publication Date: 2020
Marketing 4.0 by
Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand--and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different; it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Call Number: eBookISBN: 9781119341062Publication Date: 2016
Cite Them Right, 12th ed by
Cite them right is renowned as the most comprehensive yet easy-to-use guide to referencing text available to students and authors. Academics and teachers rely on the advice in Cite them right to guide their students in the skills of identifying and referencing information sources and avoiding plagiarism. Comprehensive and accessible, it provides readers with detailed examples of print and electronic sources, business, government, technical and legal publications, works of art, images and much more. Packed with practical tips and example sources in both citations and reference lists, it makes referencing manageable and easy to follow for everyone. The fully revised and updated 12th edition contains: - Expanded guidance on the key principles of referencing and avoiding plagiarism, including new sections on collecting evidence to use in your work; reading, listening and taking notes; and using other people's work in your writing. - New reference examples for Tik Tok, blog posts, Zoom and Teams, recorded lectures and online seminars.
Call Number: STSK 808.027 PEAISBN: 9781350933446Publication Date: 2022
Marketing: real people, real choices. 3rd ed. by Call Number: 658.8 SOLISBN: 9781292227191Publication Date: 2019
Essentials of Services Marketing, Global Edition by
For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
Call Number: 658.8 WIRISBN: 9781292425191Publication Date: 2022
Recommended Books - Events and Tourism
Essentials of Tourism by
Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions, look no further than this fourth edition of Essentials of Tourism. Maintaining its concise, lively and accessible style for students, key updates to this edition include: New content related to the impact of Covid-19 on tourism, changing government policy, VR tourism and the metaverse, climate change, sustainable tourism and the Sustainable Development Goals (SDGs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended 'classic paper' per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events, Tourism and Hospitality Management at Leeds Beckett University, UK. He was awarded the UNWTO Ulysses Medal for his contribution to tourism education and policy.
Call Number: 338.4791 COOISBN: 9781529778571Publication Date: 2022
Marketing for Hospitality and Tourism by Call Number: 647.940688 KOTISBN: 9781292363523Publication Date: 2022
Marketing in Food, Hospitality, Tourism and Events by
Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries.Targeted at final year undergraduate students and master's level post-graduate, it takes the reader through a logical and critical examination of key marketing debates, theories and approaches and encourages readers to explore their own thoughts, ideas and opinions. It analyses areas such as consumer behaviour, power relations, sustainability, ethics, power, and semiotics and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.
Call Number: eBookISBN: 9781908999269Publication Date: 2012
Module Journals
Academic Journals
International Journal of Research in Marketing
Journal of Business-to-business Marketing
Professional Journals
Marketing Magazine: For Advertising, Marketing and Media Executives