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ECC Reading Lists
HNC International Travel and Tourism Management
Unit 2: Managing the Customer Experience
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HNC International Travel and Tourism Management: Unit 2: Managing the Customer Experience
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Level 4
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Unit 1: The Contemporary Travel and Tourism Industry
Unit 2: Managing the Customer Experience
Unit 3: Professional Identity and Practice
Unit 4: The Travel and Tourism Business Toolkit
Unit 5: Leadership and Management for Service Industries
Recommended Reading
Introduction to Management in the Hospitality Industry
by
Clayton W. Barrows; Tom Powers; Dennis R. Reynolds
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ISBN: 9780470399743
Publication Date: 2011
Customer Relationship Management
by
Francis Buttle; Stan Maklan
ISBN: 9781138498259
Publication Date: 2019
Strategic Customer Service
by
John Goodman
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ISBN: 9780814439050
Publication Date: 2019
Service Management and Marketing
by
Christian Gronroos
ISBN: 9781118921449
Publication Date: 2016
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