Research Methods for Business Students by
Research Methods for Business Students has been fully revised for this seventh edition and continues to be the market-leading textbook in its field, guiding hundreds of thousands of student researchers to success in their research methods modules, research proposals, projects and dissertations. So, if you're thinking . . . 'How do I choose my topic?' 'I'm confused by all these different philosophies' 'I need to collect my data; what do I do first?' 'When and what do I need to write? . . . then, open this book to discover: Regular checklists and 'Progressing your research project' sections to give you step-by-step practical guidance on the process A glossary of clear definitions for 600 research terms Cases and examples of students' and academics' research and topical news articles illustrating research in practice Detailed chapters on choosing your topic, reviewing the literature, understanding philosophies, research design, access and ethics, secondary data, data collection and analysis, and writing about and presenting your research Don't forget to visit www.pearsoned.co.uk/saunders where you can use online tutorials on research software, such as IBM SPSS Statistics and NVivo, test yourself with hundreds of multiple choice questions, analyse over 60 further case studies, and learn how to search the Internet more efficiently and effectively with our Smarter Online Searching guide! Start your project with confidence and complete it with success! Mark Saunders is Professor of Business Research Methods at The Surrey Business School, University of Surrey. Philip Lewis was a Principal Lecturer and Adrian Thornhill was a Head of Department, both at the University of Gloucestershire.
Research Methods for Arts and Event Management by
Research Methods for Arts and Events Management provides a compelling and comprehensive guide to research methods for undergraduate and postgraduate students in arts and events management, as well as for managers in the industry. It provides students and practising managers with: Essential skills to design qualitative and quantitative research studies Guidance in designing, managing, and monitoring research work The theory behind, and application of, identifying and implementing appropriate research methodologies Exercises to consolidate learning and help students to put the theory into practice.
Essentials of Business Research by
Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor′s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: ′You′re the Supervisor′ sections - helps students to meet learning objectives ′Common questions and answers′ - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students′ multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here
Consult your subject guide for recommended journals.
Discovering Statistics Using IBM SPSS Statistics by
Hear about student feedback on the character features that make this book special...With an exciting new look, new characters to meet, and its unique combination of humour and step-by-step instruction, this award-winning book is the statistics lifesaver for everyone. From initial theory through to regression, factor analysis and multilevel modelling, Andy Field animates statistics and SPSS software with his famously bizarre examples and activities. What's brand new: A radical new design with original illustrations and even more colour A maths diagnostic tool to help students establish what areas they need to revise and improve on. A revamped online resource that uses video, case studies, datasets, testbanks and more to help students negotiate project work, master data management techniques, and apply key writing and employability skills New sections on replication, open science and Bayesian thinking Now fully up to date with latest versions of IBM SPSS Statistics©. All the online resources above (video, case studies, datasets, testbanks) can be easily integrated into your institution′s virtual learning environment or learning management system. This allows you to customize and curate content for use in module preparation, delivery and assessment. For instructions on how to upload the resources you want, please visit the Instructors′ page or alternatively, contact your local SAGE sales representative.Please note that ISBN: 9781526445780 comprises the paperback edition of the Fifth Edition and the student version of IBM SPSS Statistics. More information on this version of the software′s features can be found here.
Netnography by
Social media and Internet data offer rich opportunities and vexing challenges for sociocultural research. Explaining and extending prior approaches, Netnography: Redefined is an indispensable guide to the understanding and conduct of Internet ethnography. With this volume, netnography is upgraded, updated and renewed with the latest netnographic research from media anthropology, geography, education, library sciences, travel and tourism, linguistics, media and cultural studies, sociology, sexuality, addiction research, gaming studies, and nursing, and multiple examples from the worlds of Facebook, Twitter, LinkedIn, and other social media sites. Like its predecessor, Netnography: Redefined includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. Yet this edition adapts netnography to include big data and social media analytics, as well as further incorporating notions of network analysis. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus. Netnography: Redefined presents readers with up-to-date guidelines for the most fully realized and distinctive form of online ethnographic research yet developed.
Qualitative Secondary Research by
Using secondary data offers unique opportunities and challenges. This practical book will guide you through finding, managing and analysing qualitative secondary data in an error-free way. Perfect for those doing dissertations and research projects, it provides an accessible introduction to the theory of secondary research and sets out the advantages and limitations of using this kind of research. Drawing on years of teaching and research experience, the authors · Offer step-by-step advice on how to use qualitative secondary data· Walk you through each stage of the research process· Provide practical, ethical tools to help you with your project· Show you how to avoid the potential pitfalls of using secondary data. Clear and easy to understand, this book is a ready-made toolkit for successfully using qualitative secondary data. From beginner level and beyond, this no-nonsense guide takes the confusion and worry out of doing a secondary research project.
Doing Qualitative Research by
Accessible, practical, and packed with indispensable advice, this bestselling textbook is the perfect hands-on guide for any student embarking on their own research. With expert advice from the author and real-life experiences from students, this book shows you how to go from the ideas of research to the practicalities of designing, conducting, and writing about your research yourself.
What's new in this edition:
· Fully interactive digital field guide including video tutorials and real data to practice with
· An improved structure that takes you step-by-step form start to finish
· An overview and practical guidance on mixed methods and working with different kinds of data The free digital field guide secures its place as the 'take this everywhere' textbook that supports students both in the classroom and in the field providing access via tablet/phone/laptop for easy access to: - A readymade bibliography of qualitative research contained in SAGE journal articles curated by the author, to enrich reading and offer top research articles to cite; - Definitions to explain key concepts and methods to deepen understanding of what is discussed in the text; - David′s quick, practical video tips and instructional guidance for when students are in the field (or preparing to go into it). David steps in as an instant supervisor to give encouragement and avoid common pitfalls; - A treasure chest of online resources and weblinks chosen by David offering expert guidance on how to do research and do it better. These include research websites and resources as well as insider guides from trusted experts, links to organizations/software, online text/articles; - Datasets provide students with research data on which to practice organizing, analysing, and drawing conclusions;
-′Cheat sheets′ and reflective trackers students can use to monitor their progress and plan and manage projects.
*Interactivity only available through Vitalsource eBook included as part of paperback product (ISBN 9781526441614). Access not guaranteed on second-hand copies (as access code may have previously been redeemed).
Quantitative Methods for Decision Makers by 