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Business and Management Reading List: Marketing and Sales Management

Essential Reading

Recommended Reading

Subject Guide

This link will take you to your subject guide

Module Journals

Example searches using summon

Subject Librarian

Further Reading

CIM Exchange – Available via module leader

Marketing Week

Websites

Bizcrowd - https://www.bizcrowd.com/

Brand Republic - www.brandrepublic.co.uk

CIM Exchange - http://exchange.cim.co.uk/

The Chartered Institute of Marketing - www.cim.co.uk

The Drum - www.thedrum.co.uk

EConsultancy - www.econsultancy.com/uk

Export Britain - http://exportbritain.org.uk/publications/

McKinsey & Company - http://www.mckinsey.com/

Marketing Week - www.marketingweek.co.uk

Book Catalogue

This link takes you to the Catalogue for books in the West Suffolk College Library