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Business and Management Reading List: Marketing a Business Organisation

Essential Reading

Book Catalogue

This link takes you to the Catalogue for books in the West Suffolk College Library

Recommended Reading

Subject Librarian

Further Reading

Journals

CIM Exchange – Available via module leader

Marketing Week

 

Websites

Bizcrowd - https://www.bizcrowd.com/

Brand Republic - www.brandrepublic.co.uk

CIM Exchange - http://exchange.cim.co.uk/

The Chartered Institute of Marketing - www.cim.co.uk

The Drum - www.thedrum.co.uk

EConsultancy - www.econsultancy.com/uk

Export Britain - http://exportbritain.org.uk/publications/

McKinsey & Company - http://www.mckinsey.com/

Marketing Week - www.marketingweek.co.uk