Design Thinking for Visual Communication 2nd edn. (Print copy) by
How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
The Journey to a Personal Brand (print copy) by
Transitions in life are now a reality for everyone. This book takes you through the journey to create your own Personal Brand and take ownership of and address these transitions based on your values, career, skills, knowledge and aims. A Personal Brand is a positive in the reader¿s life ¿ professionally, personally and psychologically. It builds people¿s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media. This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
Art, Design and Technology : collaboration and implementation. (Print copy) by
This book examines how digital technology is being used to assist the artists and designers. The computer is able to store data and reproduce designs, thus facilitating the speed-up of the iterative process towards a final design which meets the objectives of the designer and the requirements of the user. Collaborative design enables the sharing of information across digital networks to produce designed objects in virtual spaces. Augmented and virtual reality techniques can be used to preview designs before they are finalized and implemented. Art and design have shaped the values, social structures, communications, and the culture of communities and civilisations. The direct involvement of artists and designers with their creative works has left a legacy enabling subsequent generations to understand more about their skills, their motivations, and their relationship to the wider world, and to see it from a variety of perspectives. This in turn causes the viewers of their works to reflect upon their meaning for today and the lasting value and implications of what has been created. Art installations are harnessing modern technology to process information and to display it. Such environments have also proved useful in engaging users and visitors with real-time images and interactive art.
Taken by Surprise: cutting edge collaborations between designers, artists and brands. (Print copy) by
Today, the most clever brand communication is self-promulgating. Anyone currently working in brand communication is facing fundamental yet compelling challenges. In an age in which we are flooded with information, consumers are becoming more critical and discerning. They are deploying ever finer filters so that only the most relevant pieces of information ever reach them. Because of this development, traditional brand and advertising messages are far less likely to be seen. Taken by Surprise is a collection of communication measures that are innovative and relevant enough to overcome these hurdles. It features projects ranging from radical to glamorous, from flashy to subtle. They include limited special edition products resulting from collaborations between brands, artists, and designers; impressive corporate mailings and publications that have become collector's items; as well as guerilla urban interventions and exclusive events. The brand communication measures introduced in Taken by Surprise are so cleverly planned and disseminated that they become self-promulgating-- either through word of mouth or in the flow of digital information. Target audiences become brand ambassadors, customers become collaborators, and consumption becomes an experience. Taken by Surprise offers advertising agencies, designers, and marketing departments inspiration for the development of more original, more creative, and more attractive brand communication than ever before.
Project Management. 10th edn. (Print copy) by
Dennis Lock's masterly exposition of the principles and practice of project management has been pre-eminent in its field for 45 years and was among the first books to treat project management as a holistic subject. But Project Management has been kept completely up to date by regular and sensitive revisions to ensure that it remains fresh and totally relevant. Project Management explains the entire project management process in great detail, demonstrating techniques from simple charts to detailed computer applications. Everything is reinforced with clear diagrams and case examples, many new for this edition. The author has expanded discussion of topics such as supply chain management and the project management office (PMO), and there are new chapters about implementing change management projects and the role of senior managers in supporting projects. Obsolescent or less frequently used methods have been stripped out, but readers of the hardback Tutor's Edition will find that this deleted material lives on as new chapters on the accompanying CD-ROM, which has itself also been thoroughly revised. Importantly, that disc includes comprehensive Power Point presentations with hundreds of well designed slides that tutors can use directly as a valuable resource for their lectures. Students have always commented on this book's reader-friendly style, which is free of unnecessary jargon, with clear diagrams and a construction that is logically organized, well indexed and simple to navigate. This Tenth Edition is certain to maintain the book's acclaimed status as the standard work for managers and students alike.
The Presentation Book: how to create it, shape it and deliver it. 2nd edn. (Print copy) by
The Presentation Book 2/e has been officially shortlisted in the 'New Manager' category for the 2018 Management Book of the Year prize which has just been announced by the Chartered Management Institute (CMI) and the British Library. Make the next presentation you do, the best you've ever done. The Presentation Book shows how you can easily put your nerves behind you and calmly and confidently deliver a clear, sharp and very influential presentation. With Emma Ledden's expert help, quick tips and proven three-step visual approach, you'll learn how to: Plan and prepare properly - learn the secrets of the great presenters and how you can use them too Profile your audience - quickly understand what your audience needs and exactly how to deliver it Shape your message - transform your raw data into three cleverly crafted points Design your slides - get the right visuals in the right place, at the right time Inform, inspire and entertain your audience and deliver your next presentation like a pro. 'The best book on presentation skills I have ever come across.' Robert Freese, Director, Talent and Organisation Development, First Data Corporation 'Finally, a book that can guide the inexperienced and experienced to better results from the presentations they deliver.' Mary O'Reilly, Senior Manager, Talent, Development and Learning, Deloitte & Touche 'Very engaging ... and useful ... this book will encourage presenters to improve and refine their approach.' Elaine McGleenan, Director, Learning and Organisational Development, KPMG
Visual communication : images with messages. 6th edn. (Print copy) by 
Design As Art. (Print copy) by
One of the last surviving members of the futurist generation, Bruno Munari's Design as Art is an illustrated journey into the artistic possibilities of modern design translated by Patrick Creagh published as part of the 'Penguin on Design' series in Penguin Modern Classics. 'The designer of today re-establishes the long-lost contact between art and the public, between living people and art as a living thing' Bruno Munari was among the most inspirational designers of all time, described by Picasso as 'the new Leonardo'. Munari insisted that design be beautiful, functional and accessible, and this enlightening and highly entertaining book sets out his ideas about visual, graphic and industrial design and the role it plays in the objects we use everyday. Lamps, road signs, typography, posters, children's books, advertising, cars and chairs - these are just some of the subjects to which he turns his illuminating gaze. How do we see the world around us? The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Bruno Munari (1907-1998), born in Milan, was the enfant terrible of Italian art and design for most of the twentieth century, contributing to many fields of both visual (paint, sculpture, film, industrial design, graphics) and non-visual arts (literature, poetry). He was twice awarded the Compasso d'Oro design prize for excellence in his field. If you enjoyed Design as Art, you might like John Berger's Ways of Seeing, also available in Penguin Modern Classics. 'One of the most influential designers of the twentieth century ... Munari has encouraged people to go beyond formal conventions and stereotypes by showing them how to widen their perceptual awareness' International Herald Tribune
Creative Arts Marketing. 3rd edn. (Print copy) by
Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management subject matter, reflecting the marketing function's deeper involvement in broad organizational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
Develop Your Presentation Skills. 4th edn. (Print copy) by
Develop Your Presentation Skills offers step-by-step advice to prepare effectively and nail that presentation. Going beyond just handling nerves and presenting slides, this quick and easy guide provides a practical toolkit for developing a winning presentation and improving your confidence along the way. From unpicking the original brief and understanding just what the audience wants, to facing your performance demons and constructing compelling content, you will keep your audience rapt with attention. Complete with anecdotes and expert input to help you avoid disaster, Develop Your Presentation Skills also includes content to help you to deliver a presentation 'stripped bare' and to use new media to engage with your audience. Fully updated for 2019, this 4th edition now features even more practical exercises, useful templates, and top tips to help you find your voice and use it with style; to inform, to persuade, to impress. The Creating Success series of books... Unlock vital skills, power up your performance and get ahead with the bestselling Creating Success series. Written by experts for new and aspiring managers and leaders, this million-selling collection of accessible and empowering guides will get you up to speed in no time. Packed with clever thinking, smart advice and the kind of winning techniques that really get results, you'll make fast progress, quickly reach your goals and create lasting success in your career.
Communication Design: insights from the creative industries. (Print copy) by
The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
