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Marketing Management BA: IMDBMT120 Management and Managing: An introduction

Welcome

Welcome to your Management and Managing reading list. Here you will find resources selected by your course team to support you throughout this module.

Essential Reading

Recommended Reading

Further Reading

There is no further reading for this module. 

Module Journals

It is suggested that students should regularly read quality newspapers (Financial Times, Guardian, Independent, Times, Telegraph) and good quality business-related magazines such as: Forbes, The Economist; Harvard Business Review.

IBIS World

IBISWorld is the global leading provider of industry & market sector research and analysis. With instant access to 450 regularly updated UK industry reports, students have instant data they can refer to on any area of the UK market. IBISWorld reports incorporate SWOT and PESTLE analysis as well as Porter’s 5 forces, so it’s a fantastic reference point for assignments and dissertations.